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Keyword Selection – Black Hat SEO Method

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Post by Admin on Mon Sep 13, 2010 11:06 pm



Keyword Selection – Black Hat SEO Method

“A smart man only believes half of what he hears, a wise man knows which half.” – Jeff Cooper.Hi everyone. If you area reading this blog, you probably know what keyword
is. Basically it’s a word that a person enters into the search engines
to search for something. For instance if Billy Bob Junior needs a new
saddle for his horse, he opens up Google on his uncle Jim’s computer and
enters “buy saddle for ma horse” into the search box. The magical box disappears and the results appear in a list (SERP) with different websites advertising saddles.Guess what? Billy Bob Junior goes ahead and clicks on the first website on the very top of this list (SERP).
He also clicks on a second and the third result from the top just to
compare some pricing and ends up ordering from the first one because
that’s what he saw first (and also because he is superstitious). He paid
with his uncle’s Am Ex credit card for the order which included free
shipping. The only question is who is happier at the end, Billy Bob
Junior or the owner of the site that he bought his saddle from?Today
we are going to talk about maximizing our chances of getting all kinds
of Billy Bobs to buy all kinds of saddles from your sites. Sounds like a
plan? Let’s do it then.I would say we start from this sentence – properly chosen keyword
is gold. This is the foundation and support for your project (website,
blog, and so on). Everything you do, black hat, white hat, whatever hat
SEO, will depend on your keyword choice. Today we will take a physical
goods sales such as donkeys, horses and saddles, and will do our best to
understand all those little details that are needed to be understood
and mastered by anyone chasing dollars online.We will be using Amazon affiliate program, since it has proven and recommended itself well.Let’s open up the lovely Google and enter the following:“bestsellers in”+”price: $400” site:amazon.comThis
way we will find all bestsellers in any category, that are selling for
around $400. You can change the number to match what you would like the
price of the bestselling product to be. Don’t be cheap, since we all
know you want the hefty commissions.Let’s enter into different categories and evaluate products.Take
a look at the number two here. This laptop is in top 100 for almost 200
days, and has 478 reviews with the average rating of 4 stars. These are
the types of features we are looking for.It
has been in the 100 top for 89 days with almost 10,000 reviews. This is
extremely popular merchandise, which most likely comes with extreme
competition
Let’s skip this bad boy, since we are not looking to get into pissing
contest with anyone right now (at least not until we become pros at
this).This is a very good example here. The popularity of this portable GPS is high and without the high competition level.So,
what are we waiting for? Let’s pick products that we liked in different
categories and create a small list of those products. One of my
criteria is – at least 200 customer reviews.Remember, do not be afraid or ashamed to open and read the reviews themselves. This is important because…As
shown in the screen shot above, despite this product’s respectful
average rating, the number of people rating this product at 1 is almost
similar to the number of people rating it at 5. Obviously, this cannot
be a sign of high quality.Let’s go back to the Garmin nuvi 260W that we found earlier in the bestsellers in both Electronics and GPS & Navigation categories. This is a very good criteria. After some additional observation we quickly note that Garmin has been found in the top 4 positions in the Electronics category. This means that GPS-navigation has become a popular product in today’s market.Remember when I asked you to create a small list? Well, here is mine, now show me yours:* Garmin nuvi 260W
* Axion AXN-8701
* Flip UltraHD Camcoder
* Amazon Kindle
* Kindle DX
* Asus Eee PC 1005HA-PU1X-BK
To
determine the amount of searches, we will be using a free Google
Keyword Tool. There are other ways to work with keywords, which I will
cover in the future posts as well. Now, let’s look what this Google
Keyword Tool is all about.Go ahead and delete all products with key attribute “not enough data” right from the get-go.This way after the investigation we just performed, we have these left:* Garmin nuvi 260W
* Amazon Kindle
* Kindle DX
Based on all data, I decided to continue with GPS-navigation from Garmin.Next
step here is – domain name. If you want to have a white hat site with
all white hat seo clap claps that come with it, remember that using the
merchandise logos and names is prohibited. So, assuming you do want the
white hat thing going for you, let’s use the function called “Related
searches” from the Google search engine.We
are looking for broader keyword phrases (combination of two or more
keywords) that are related to our main keyword as much as possible. “garmin gps
seems to be the perfect example. Let’s click on it, and immediately the
link “more like this” appears next to it. Let’s go ahead and click on
this link.This
is a good keyword, but it still has the product name in it. Let’s start
choosing even broader search requests here, and open them all in new
browser windows. We are using the “more like this” thing again.And
finally, we are getting dangerously close to what we actually need
here. Let’s highlight all of this goodness and create a new list. Also,
let’s continue searches with less broad requests, like the ones marked
with green color. In addition, remember to be creative, which means
don’t just blindly follow this post, come up with your own ideas, the
crazier the better.At the end, let’s evaluate our list we just
created. Let’s go ahead and delete the duplicates and see what we have. I
ended up with this:gps systems for sale
gps systems comparison
gps systems ratings
cheap gps systems
gps systems for cars
best vehicle gps
best car gps
automotive gps reviews
gps reviews and ratings
gps units for cars
auto gps units
compare gps units
best gps units
gps navigation reviews
auto gps navigation
best gps navigation
car gps ratings
auto gps ratings
gps reviews and ratings
compare auto gps
compare gps features
compare gps units
compare gps systems
car gps comparison
auto gps comparison
vehicle gps comparison
automotive gps comparison
top 10 gps
10 best car gps
10 best gps systems
10 best auto gps
10 best gps units
Then
we have to find a good domain for our main product. This being said,
let’s delete all the spaces between the words in the key phrases in our
list (in the notepad, “find and replace”, first box hit space, second
box untouched). I usually use GoDaddy to buy my domains, since it’s the cheapest and decently reliable service.Let’s
enter our new modified list (no spaces between words), and let’s choose
com, org and net. Click search and save the resulted domains.Then
from the resulted list, delete all the expanded versions, duplicates,
and place the spaces between the words again. This is what I got:GPS SYSTEMS FOR SALE
GPS SYSTEMS COMPARISON
GPS SYSTEM RATINGS
BEST VEHICLE GPS
AUTOMOTIVE GPS REVIEWS
GPS REVIEWS AND RATINGS
GPS UNITS FOR CARS
AUTO GPS UNITS
COMPARE GPS UNITS
GPS NAVIGATION REVIEWS
AUTO GPS NAVIGATION
BEST GPS NAVIGATION
CAR GPS RATINGS
AUTO GPS RATINGS
COMPARE AUTO GPS
COMPARE GPS FEATURES
COMPARE GPS SYSTEMS
CAR GPS COMPARISON
AUTO GPS COMPARISON
VEHICLE GPS COMPARISON
AUTOMOTIVE GPS COMPARISON
TOP 10 GPS
10 BEST CAR GPS
10 BEST GPS SYSTEMS
10 BEST AUTO GPS
10 BEST GPS UNITS
In the research below I will be using Keyword Elite,
since I like it’s functionality best from what I have used in the past.
If you don’t have it, use Google Keyword Tool that lets you do similar
things as well. So, let’s load the keywords into the software and look
at the results. Remember, we are using “exact match” only here.Pay
attention to the amount of searches and also the average level of CPC.
“auto gps units” seems to satisfy all of our desires (even the
undisclosed ones). It has less searches, but the CPC and KEI are higher
than the competing keywords. Which means we are going to choose this bad
boy. As you have probably guessed – AutoGPSUnits.Org is now ours!Now,
let’s find relevant categories for our brand new site. In order to do
this we enter our main keyword into Google and go into the Wonder wheel
utility (which is actually very useful piece).Following the links, let’s find the main top categories for the site, which we will need to fill later on.In order to do this, we will use the “related searches” and our “imagination” of course As a result we get the following:* magellan gps
* garmin gps
* tom tom gps
* car audio systems
* car dvd systems
First
three categories are going to be the names of the manufacturers, and
the two additional ones are the relevant to the domain name. For the
main categories, this is more than enough.Later on, it’s smart to create “garmin nuvi” subcategory in the “garmin gps“. This “garmin nuvi” subpage will have the magin money page of yours (chi ching?).Make sure to read my previous post on Smart Internal Linking for SEO, in order to get your internal linking SEO going.That’s
it! It’s up to you now – careful, gradual filling up the categories and
crafty marketing will bring results, and all you will need to do is to
collect profit. If you pay enough attention and read this blog, the
money will come and find you
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